Copy.
It strikes me as a bit of a challenging word, when it’s used to describe something quite original.

I’ve been writing thoughtful, tasteful marketing and advertising copy for more than 20 years. I believe that a copywriter should collaborate with the art side, creating the right balance of words and images. I believe in achieving a deep understanding of my clients and their businesses; I thrive on intellectual challenge. Most of all, I believe in respecting the audience, giving them information and emotional satisfaction in exchange for their spending time with our message.